Mulberry‘s new bag, named the Primrose, launches in stores and online this week. Part of the label’s autumn/winter 2013-14 collection, the style is one of the last to be designed under the creative direction of Emma Hill – who will stage her final show for the brand in September.

The Primrose has a more feminine feel than Mulberry‘s previous satchel styles – and will doubtlessly please a grown-up, sophisticated demographic. The bag comes in a mix of muted and vibrant colours – including bright red and aubergine – so the label’s younger customers won’t be disappointed either.